Description

SEO made easier

WWB SEO Master is a free WordPress SEO plugin that helps search engines understand
your website and helps you control how your pages can appear in search results and
when shared on social media. You do not need to be an SEO expert: the plugin
explains what it finds, why it matters and what you can do next.

Start with the essentials such as SEO titles and meta descriptions, then use the
technical, structured-data and content tools when you need them. Modules can be
enabled separately, so you stay in control of what runs on your site.

Main features

Write SEO titles and meta descriptions for posts, pages and public taxonomies.
Set canonical URLs and robots metadata to control preferred URLs and indexing.
Add Open Graph and X metadata for clearer social-media sharing.
Generate connected JSON-LD structured data with a guided schema builder.
Use the WordPress XML sitemap with additional sitemap and robots.txt controls.
Run understandable content audits and technical SEO scans with prioritized actions.
Find internal-link opportunities and pages that may need more incoming links.
Create redirects, automatically redirect changed permalinks and monitor 404 errors.
Add breadcrumbs and manage SEO for categories, tags and other public taxonomies.
Control indexing and redirects for author archives, date archives and media attachment pages.
Import supported metadata from Yoast SEO, Rank Math, SEOPress and All in One SEO.
View optional read-only Google Search Console reports and inspect individual URLs.
Use multilingual checks and integrations for common WordPress content workflows.
Review a bounded SEO change history with before/after values and restore earlier versions safely.
Assign separate access for SEO reports, content metadata, redirects, AI tools and global settings by WordPress role.
Build reusable SEO title and description templates per public content type with live previews and safe variables.
Recover high-value 404 URLs with local destination suggestions and reviewed one-click 301 redirects.
Review redirect health and move redirect lists safely with preview-first CSV import and export.
Control which public content types and taxonomies appear in the WordPress XML sitemap.
Set validated default schema types per public content type while retaining page-level overrides.
Review schema completeness across published content with direct repair actions.
Find pages with meaningful organic click decline and prioritize content refreshes.
Measure SEO metadata changes against equal Search Console periods with transparent confidence labels.
Restore the SEO fields from before a negative experiment while preserving a new history entry.
Follow published URLs through robots, canonical, sitemap and optional Google inspection evidence in one Index Intelligence Center.

AEO, GEO and AI search tools

Search is changing, but the basics still matter. Clear metadata, crawlable pages,
useful content and accurate structured data help traditional search engines and
can also make content easier for answer engines and AI-powered search to understand.

WWB SEO Master includes answer helpers, entity-based schema, AI crawler controls
and an optional /llms.txt file. These tools support answer engine optimization
(AEO), generative engine optimization (GEO) and AI-search readiness, but they do
not guarantee rankings, citations or inclusion in AI answers. Google Search does
not currently use llms.txt.

The optional AI assistant can suggest metadata and content improvements. AI is
disabled by default, runs only after an authorized user requests it and never
publishes changes automatically. WordPress 7.0 or newer can use the built-in
WordPress AI Client. Older versions can use an administrator-configured OpenAI
fallback.

Privacy and control

There are no advertisements, license checks or usage telemetry. Most features run
entirely on your WordPress site. Optional external services are documented below
and are contacted only when an authorized user configures and uses them.

Deactivation keeps your settings and SEO metadata. When the plugin is deleted,
permanent cleanup follows the setting under WWB SEO > Settings. Clean removal is
enabled by default for new installations; existing installations keep their saved
preference.

External Services

This plugin has no licensing, update-check, advertising, analytics or telemetry
service. The following optional services are used only when a site administrator
configures and invokes their associated features.

WordPress AI Client and configured AI provider

On WordPress 7.0 or newer, the plugin first calls wp_ai_client_prompt(). The
WordPress AI Client selects a compatible AI provider from connectors installed
and configured by the site owner. WWB SEO does not install a connector and does
not control which provider the owner selects.

When an authorized editor manually requests page optimization, the prompt may
contain the site name, locale, saved page title, saved SEO/social metadata,
schema type and a bounded plain-text copy of the saved page content. When an
administrator manually requests backlink candidates, it may contain the site
name and URL, business goal, audience, location and up to eight recent public
page titles and URLs. That second request also asks a capable provider to use web
search. No prompt is sent automatically or in the background.

Data handling, retention, billing, terms and privacy are determined by the AI
connector and provider configured by the site owner. See the
WordPress AI Client documentation
and the selected connector/provider documentation before enabling this feature.

OpenAI fallback

The optional backward-compatible fallback sends manual AI requests to
https://api.openai.com/v1/responses. It is used only when the WordPress AI
Client is unavailable or cannot support the requested capability and a site
administrator has saved an OpenAI API key.

Page-optimization and backlink-candidate requests contain the same bounded data
described above. A pseudonymous HMAC identifier derived from the current local
user ID can also be sent for abuse prevention; it is not the WordPress username,
email address or raw user ID. Requests set store: false. Backlink research may
enable OpenAI web search. The encrypted API key remains on the WordPress site and
is transmitted only in the authorization header for the request. Nothing is sent
until an authorized user explicitly runs an AI action.

OpenAI API use is subject to OpenAI’s
terms and
privacy policy. API usage may be
billed to the key owner.

Google OAuth and Search Console

The optional Search Console module communicates with these Google endpoints:

https://accounts.google.com/o/oauth2/v2/auth for administrator-initiated OAuth consent.
https://oauth2.googleapis.com/token to exchange and refresh OAuth tokens.
https://www.googleapis.com/webmasters/v3/ for verified properties and read-only performance reports.
https://searchconsole.googleapis.com/v1/urlInspection/index:inspect for administrator-requested URL inspection.

The OAuth client ID, authorization code, encrypted client secret and encrypted
tokens are used for authentication. Selected property, date ranges, report
dimensions and administrator-entered inspection URLs are sent as needed. The
module requests the read-only webmasters.readonly scope. Performance results
are cached locally for one hour and inspection results for six hours. Disconnect
removes stored tokens and the selected property. Google use is subject to the
Google Terms of Service and
Google Privacy Policy.

Installation

Upload the plugin ZIP in Plugins > Add New > Upload Plugin.
Activate WWB SEO Master.
Open WWB SEO > Settings and enable only the modules you need.
Set the public identity used by the schema graph.
Edit content or public taxonomy terms to configure SEO fields.
Back up the site before using migration or permanent uninstall cleanup.

FAQ

Is a license key required?: No. There is no license-key system, advertising or telemetry.
Is WordPress 7.0 required?: No. The minimum remains WordPress 6.0. WordPress 7.0 or newer can use the native
AI Client; older versions can use the optional direct OpenAI fallback.
Does AI publish or change content automatically?: No. AI runs only on an authorized manual action. Suggestions must be selected,
reviewed and saved by the user. Backlink candidates also require manual adoption
and outreach.
Does deactivation delete SEO data?: No. Deactivation never deletes data. Optional permanent cleanup applies only
when the plugin itself is deleted and the setting was enabled beforehand. Clean
removal is enabled for new installations; existing installations keep their
previous choice so an update never changes a data-retention preference silently.
Does llms.txt improve Google rankings or AI Overviews?: No. Google states that Search ignores llms.txt. WWB provides it only as an
experimental, optional discovery file for other services that may choose to
read the convention.
Does it replace the WordPress sitemap?: It controls and extends the sitemap system built into WordPress. The sitemap
index remains available at /wp-sitemap.xml.

Reviews

There are no reviews for this plugin.

Contributors & Developers

“WWB SEO Master” is open source software. The following people have contributed to this plugin.

Aleks

Translate “WWB SEO Master” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

5.37.1

Polished Topical Authority wording with correct singular and plural page and link labels.
Added 12-cluster pagination, preserved filters and improved no-results recovery for large sites.
Added 44-pixel mobile controls, stronger keyboard focus, long-name wrapping and a sticky desktop filter bar.
Expanded UI regression coverage for filtering, pagination, accessibility and large content sets.

5.37.0

Added Entity & Topical Authority Center to turn mapped pages into understandable topic ecosystems.
Added transparent scores for topic planning, pillar clarity, coverage depth, internal structure and page readiness.
Added prioritized actions for missing or competing pillars, topic overlap, inferred plans, orphan pages and shallow coverage.
Connected Keyword Map, Internal Link Graph, AI Readiness and site identity signals in one review-first workflow.
Added responsive cluster cards, component-level score bars, expandable page lists and direct links to the right workspace.

5.36.0

Added AI Search Readiness Center with an explainable site and page score.
Reviews identity, connected schema, optional AI discovery settings, answer passages, question coverage, source links, internal links and freshness.
Prioritizes the weakest published pages with concrete, review-first improvements and direct editing links.
Processes up to 500 recently modified pages locally without sending content to external AI services.
Added a polished responsive interface with honest readiness guidance and no visibility guarantees.

5.35.0

Added Rendered SEO Inspector to analyze the final front-end HTML instead of editor content alone.
Detects multiple or hidden H1 headings with source hints for theme templates, WordPress blocks and page content.
Detects heading-level skips, duplicate title/description/canonical/robots output, invalid JSON-LD and duplicate HTML IDs.
Added same-site request validation, strict response limits and private local processing.
Integrated rendered findings and coverage metrics into the responsive Technical SEO workflow.

5.34.1

Fixed the Search Console setup link in Index Intelligence so it opens the registered admin page instead of showing an access error.

5.34.0

Rebuilt Growth Center as Content Refresh Center with a prioritized, evidence-based action queue.
Added Refresh Opportunity Score using click loss, visibility, ranking range and content age.
Added review-first decisions for refresh, merge, redirect, keep and noindex.
Added workflow states, filters and a private local activity record for up to 500 content plans.
Expanded Search Console page comparisons from 100 to 1,000 URLs per period for larger sites.
Added responsive UI for planning and tracking content refresh work.

5.33.0

Added SEO Release Guard inside the editor with live regression checks before Update or Publish.
Added before-save protection for new noindex, canonical changes and removed title, description or schema.
Added administrator-selectable rules requiring explicit approval while keeping normal recommendations non-blocking.
Added an override audit log and preserved autosave and revision behavior.
Added a responsive guard panel with clear ready, warning and approval-required states.

5.32.0

Added Internal Link Graph with cluster-aware visual and accessible table views.
Added transparent Internal Authority Scores based on relevant link and content-role signals.
Added orphan detection and missing supporting-to-pillar link recommendations.
Added a review-first Link Action Queue with anchors, copy actions and direct source editing.
Added cluster and action-status filters with persistent done, snoozed and reopened states.

5.31.0

Added Keyword & Search Intent Map across all published public content.
Added explainable suggestions for primary topic, search intent, content role and cluster.
Added topic-conflict detection, missing-pillar gaps and transparent Opportunity Scores.
Added manual approval per page without rewriting page content.
Added responsive filters, search and pagination for large content maps.

5.30.1

Replaced the 100-page Autopilot limit with full-site background scanning in batches of 50.
Added live coverage progress with analyzed and total page counts.
Added pause, continue, stop and restart controls without losing the previous completed queue.
Added WP-Cron continuation so scans can progress after leaving the Autopilot screen.
Added concurrency locking and cleanup for safe operation on large websites.

5.30.0

Added a review-first SEO Autopilot with a prioritized recommendation queue.
Added field-level before-and-after previews and explicit approval for every change.
Added safe metadata-gap detection across recently modified public content.
Added capability, nonce and per-post permission checks for all Autopilot actions.
Added reversible Autopilot changes to SEO change history.

5.29.0

Added Editor Experience 2.0 with a clear publishing-readiness overview.
Grouped search, social, schema, link and advanced tools into accessible keyboard-friendly tabs.
Added live area statuses and direct navigation to the part of the page that needs attention.
Preserved the existing live preview, audits, AI review, schema validation, revisions and safe WordPress save workflow.
Added a responsive, WordPress-native workspace for desktop, tablet and mobile editors.

5.28.0

Replaced the basic Indexability inspector with a responsive Index Intelligence Center.
Added a bounded site-wide scan for conflicting robots, canonical and XML sitemap signals.
Added an explainable four-step indexability chain from publication to optional Google evidence.
Added per-URL read-only Google inspection with coverage, crawl date and canonical comparison.
Added direct repair actions, evidence states and clear separation between “indexable” and “indexed”.

5.27.0

Added Content Growth Center with 28-day content-decay detection and prioritized refresh recommendations.
Added review-first SEO Growth Experiments for changes recorded by the editor, bulk tools, AI assistant and migration.
Added equal before-and-after Search Console comparisons for clicks, impressions, CTR and average position.
Added 7, 28 and 90-day measurement windows, evidence thresholds and explicit confidence labels.
Added safe rollback to pre-change SEO fields while retaining the replaced values in change history.
Added a responsive Growth Center interface with clear empty, waiting, unavailable, positive and negative states.

5.26.5

Release preparation: completed WordPress.org translation annotations and Plugin Check cleanup.

5.26.4

Added the missing red, amber and blue visual severity system to SEO Audit.
Improved audit readability with status badges, score states, responsive layout and an accessible legend.

5.26.3

Fixed Command Center styling when opened from the top-level WWB SEO menu.

5.26.2

Restores missing administrator SEO capabilities on every load, preventing a blank Command Center after upgrades.
Removed the redundant automatic WWB SEO submenu entry.

5.26.1

Fixed the top-level WWB SEO menu so it renders Command Center directly instead of showing a blank page.

5.26.0

Added SEO Command Center with a transparent health score, cross-module priority queue and analysis coverage panel.
The main WWB SEO menu now opens the action-focused dashboard, with Settings available as its own submenu.

5.25.0

Added Cannibalization Decision Assistant with safe, evidence-led next-step recommendations.
Added a transparent 0-100 Opportunity Score and priority sorting.

5.24.0

Added Cannibalization Center with Search Console evidence and local duplicate-focus detection.
Added primary-page planning, risk guidance and review workflow without automatic destructive changes.

5.23.0

Added a prominent WordPress Dashboard card showing the installed WWB SEO Master version.
Added native update availability status, manual recheck and a secure Upgrade now action.

5.22.0

Added bidirectional smart internal-link suggestions directly in the content editor.
Added relevance scoring, important/orphaned-content priority and safe target filtering.
Added copy-ready URLs and HTML links plus direct editing of suggested source pages.

5.21.0

Added SEO Opportunity Center with prioritized local tasks from technical scans, content links and Search Console.
Added task workflow states for completed, snoozed, ignored and reopened opportunities.

5.20.2

Fixed the main settings screen being rendered twice by duplicate callbacks for the shared menu slug.

5.20.1

Prevented the Schema health admin menu entry from appearing more than once.

5.20.0

Added Schema Health Center with complete, incomplete, basic and custom markup totals.
Added direct repair links for pages missing required guided-schema fields.
Fixed technical scans to respect custom JSON-LD, individual choices and global schema defaults.

5.19.0

Added global schema defaults for each public content type.
Added guidance for rich-result-capable types and retained required-field validation.
Kept individual page schema and custom JSON-LD at the highest priority.

5.18.0

Added a dedicated XML sitemap control screen for public content types and taxonomies.
Preserved existing sitemap output by default and combined group controls with item-level indexability rules.
Added permission-protected settings and clean uninstall support for sitemap controls.

5.17.0

Added redirect health labels for chains and unpublished stored targets.
Added UTF-8 CSV export and bounded, preview-first CSV import.
Added per-user expiring import previews, row validation and confirmation before writes.

5.16.0

Added privacy-friendly local destination suggestions to the 404 monitor.
Added reviewed one-click 301 recovery and dismissal for unresolved URLs.
Prioritized the 404 workspace by demand and limited rendering for predictable performance.

5.15.0

Added per-content-type SEO title and meta-description templates with live previews.
Added safe variables for titles, site name, excerpts, dates, authors and separators.
Kept individual metadata as the highest priority and preserved existing fallbacks when templates are empty.

5.14.0

Added role-based access controls for reports, content SEO, redirects, AI tools and global settings.
Added an administrator-only access matrix with safe defaults for administrators and editors.
Enforced the same permissions in menus, metadata writes, AJAX handlers and administrative actions.

5.13.0

Added an opt-in, local IndexNow queue with background batching and retry status.
Excluded drafts, private content, noindex URLs, external canonicals and private websites from IndexNow submissions.
Added token-only Google, Bing and Pinterest site verification metadata.

5.12.0

Added capability- and nonce-protected bulk editing to Content Portfolio.
Added a required preview and confirmation step before any bulk change is stored.
Added bulk controls for indexing, important content, canonical URLs and common schema types.
Recorded each changed page in SEO Change Intelligence and skipped unchanged pages.

5.11.1

Kept the Content Portfolio action column and buttons inside the table container.
Improved table column distribution and narrow-screen overflow handling.

5.11.0

Added page-level content decay detection by comparing clicks with the previous equivalent period.
Added query-to-page overlap analysis to identify possible search cannibalization.
Added direct review actions and cautious explanations that distinguish opportunities from guaranteed problems.

5.10.0

Added local link-health checks for broken internal links and links that pass through WWB redirects.
Added a dedicated Link issues filter and clear page-level issue badges to the Content Portfolio.
Limited checks to same-site links and bounded stored results for predictable resource use.

5.9.0

Added a responsive Content Portfolio with clear filters for important, orphaned and stale content.
Added an Important content setting to the post editor and SEO revision history.
Added local incoming and outgoing internal-link counts that update when content is saved.
Added a privacy-friendly website analysis that builds the link index locally and sends no content externally.
Ensured WordPress’ global search-engine visibility setting always overrides page and archive robots metadata.

5.8.1

Moved the primary search and social fields ahead of optional optimization tools.
Collapsed Smart SEO Finisher and an unconfigured AI assistant into compact, accessible summaries.
Excluded unchanged Smart Finisher rows from the selected recommendation count.
Clarified the difference between SEO checks needing attention and metadata recommendations.
Prevented editor initialization events from showing a false unsaved-changes warning.
Improved responsive spacing and scanning in the SEO editor.

5.8.0

Added SEO Change Intelligence with page-level before/after history for metadata, social fields, robots, canonicals and schema.
Recorded the responsible user, time, source and optional change note for manual, Smart Finisher, AI and migration changes.
Added capability- and nonce-protected one-click restoration that preserves the replaced values as a new revision.
Bounded history to the latest 20 meaningful changes per page and skipped no-op saves.
Included revision data in permanent uninstall cleanup.

5.7.2

Completed sitemap exclusion scans for sites with more than 500 matching posts or terms.
Made migration rollback resumable until every backup has been restored.
Restricted use of the site-wide AI provider and quota to administrators by default, with a filterable capability.
Hardened Google token refresh responses and made Search Console cache clearing invalidate WordPress object-cache entries.
Reconciled the standalone changelog and removed an obsolete translation-template entry.

5.7.1

Added simple Index, Noindex, and Disable controls for author archives.
Removed noindexed or disabled author archives from the WordPress XML sitemap.
Added an optional permanent homepage redirect when author archives are disabled.
Added Index, Noindex, and Disable controls for date archives.
Added options to keep, noindex, or redirect thin media attachment pages.

5.7.0

Rewrote the WordPress.org description in plain language and improved discovery for SEO, metadata, schema, AEO, GEO and AI-search topics.
Fixed migration detection and explained supported fields, zero results and unchanged imports.
Prevented unresolved title-template variables from being copied as literal page metadata.
Added clear indexability explanations and direct links to each page’s SEO panel.
Made title length, content depth and link suggestions optional guidance outside the core score.
Removed rigid 60/160-character storage limits while retaining practical display guidance.
Replaced harsh audit wording with Needs attention, Review and Optional statuses.
Made technical scans continue automatically and grouped results by type and affected pages.
Listed missing schema fields, added direct edit links and reduced false Article schema findings.
Completed uninstall cleanup for legacy WWB option keys and enabled clean removal by default for new installations.
Clarified that llms.txt is experimental and is ignored by Google Search.

Earlier release notes are available in changelog.txt inside the plugin package.